Monday, April 22, 2013

Assignment #4 by Chang-Min (Kevin) Park



Okay, I am fluent in Korean and Chinese, but not in Japanese. Therefore, on Sunday evening while I was studying at the Main Library, I looked through the Japanese grocery stores around Berkeley and I found this place.




It took me about 15 minutes to get to this place called Yaoya-San Japanese Market. And then while I was looking through the shelves, I found this interesting snack-looking thing. This shelf was full of similar products and it all had some pictures of sprinkle stuffs on rice. So I knew that these products were in the same category.

Although I couldn’t tell the flavor/taste of the product from the cover picture, it showed a zoomed in picture of the product itself. Therefore, I could recognize that this is some sort of powder/sprinkle/spices that you add to your rice. 

And the back cover of the package explained how this product should be consumed properly. It basically showed the product sprinkled on rice twice in the drawing. However, I couldn’t really understand what the second picture tried to tell me with a stir frying pan and some kind of a sausage and an arrow. However, it didn’t really matter for the product I was purchasing.


This is me consuming the product on the rice I ordered at Berkeley Kimchi Garden, a Korean restaurant. I just poured the product onto my rice and tasted it. It turns out, the taste was both sweet and salty and it went very well with the white rice I had. And the orange particles turned out to be some kind of dried salmon chunks. Even for an illiterate individual, this product was designed to tell the consumers what this really is by showing both the product itself, and how the product should be used and what it should be used with. It was a very interesting experience.  

Side note, there was a Japanese Ramen restaurant next to the grocery market and tried to order ramen combo (Combo A in the picture) based on the drawing. What I didn’t expect was that the salad actually came with crab which you had to crack and eat it yourself. It was quite delicious!







by Chang-Min (Kevin) Park 

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